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Tehran Seminar to Discuss Digital Marketing’s Effect on Tourism

Iran’s Cultural Heritage, Handicrafts and Tourism Organization will be hosting an educational seminar on digital marketing and its impact on buttressing tourism and hospitality industries in the country. CHHTO deputy director Vali Teymouri, and several tourism experts including Jafar Bapiri, Ali-Asghar Shalbafian, and Majid Hosseininejad are scheduled to deliver speeches at the event, which will be held at the CHHTO headquarters on July 30, Mehr reported. Two panel discussions dealing with job generation and digital tourism will be also held on the sidelines of the five-hour seminar, according to organizers. According to World Tourism Organization, the global tourism market generates over $1.3 trillion in revenue per year. Experts say that the global digital travel sales are set to reach $755 billion in 2019, more than half of the total receipts.

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